How to Conduct UX Research Without Users Access

Зображення до статті How to Conduct UX Research Without Users Access
Зображення до статті How to Conduct UX Research Without Users Access

The article considers the problem of UX research without access to users. The author notes that research without users is not a study, because it can be filled with bias and assumptions. However, in certain circumstances, this situation can arise due to legal restrictions, high costs or lack of users.

💡 In such situations, it is important to find the bypass paths for UX research. This may be to collect information about the painful points and problems that users face when using a product, even if stakeholders cannot provide time or resources for research, or confidentiality rules limit our communication with users.

  • 📌 Make a link with your colleagues who contact customers most
  • 📌 Use analytics, CRM reports and call centers to get valuable in Insights
  • 📌 Read the reviews, discussions and comments on your product or product of a competitor
  • 📌 Involve users with tools such as Usertesting, MAZE or UserinterViews
🧩 Summary: Even without access to users, an effective UX research is possible. The main thing is to use available resources and tools effectively.
🧠 Own considerations: In the modern world, when users are becoming more important in the design of products, access to research can be restricted. However, there are ways to gather user information, even without direct access to them. Such methods may include data analysis, customer reviews, social media use and more.

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