As B2B sales help us better understand our role as UX designers

Зображення до статті As B2B sales help us better understand our role as UX designers
Зображення до статті As B2B sales help us better understand our role as UX designers
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In the article, Paul Boag discusses how important it is to understand the difference between the roles of the interface designer and the designer of user experience. He argues that the user's experience includes many more than the interface, especially in the B2B experience.

🚀 The author reveals the unique features of B2B sales and indicates that the UX designer should consider the whole picture, not just elements of the interface.

💡 B2B experience, according to the author, is often more complicated than B2C due to high cost, more stakeholders, longer transactions, greater interactions between parties, greater regulation and more complex products and services.

  • 📌 B2B is an interesting call for UX designers.
  • 📌 It is important to have a clear idea of ​​how they interact in the B2B path of sale.
  • 📌 Optimization of each stage B2B path helps the user easier to move to the next step.
  • 📌 It is important to fill the gaps in the user's experience.
  • 📌 Do not forget about the human factor in the process of interaction.
🧩 Summary: It is important to understand the difference between the roles of the interface designer and the designer of custom experience, as well as to consider the whole picture of interactions in the B2B element, not just elements of the interface.
🧠 Own considerations: understanding the whole path of custom experience and filling out possible gaps in interaction can significantly improve the quality of B2B sales and user experience as a whole.

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