Google integrates the most advanced AI model, Gemini, into the Google Ads platform to improve the advertising product

Google uses its most powerful AI model, Gemini, to improve the advertising product on its Google Ads platform. This AI model expands the capabilities of Google's algorithms in understanding the search context and generating relevant advertising offers. According to Shashi Thakur, Vice President and General Manager of Google Ads, the introduction of Gemini is aimed at simplifying the process of creating advertising campaigns and establishing a more accurate connection between advertisements and user searches.

"We're actively testing Gemini to further improve our advertising solutions. And we're excited to announce that Gemini is now powering conversational experiences. This is the first of many future Gemini integrations."

🚀Gemini, considered Google's leading AI technology, will now be used more widely in Google's core products and services. Gemini's application to Google Ads is expected to be transformative, as it will enable more natural, conversational interactions that make it easier for users to create search advertising campaigns.

• 📌 Gemini will enable more natural, conversational interactions that make it easier for users to create search advertising campaigns.

Google has launched a beta version of its conversational ad creation tool for English-speaking advertisers in the US and UK. The company plans to make it available globally to all English-speaking advertisers in the next few weeks. Support for additional languages ​​is expected.