Google enters new features for the internal store and expands payment options: what does this mean to retail trade

Google has recently announced the introduction of new features to improve the experience of shopping in the store and expand your payment options. The main updates were Google Lens, a product search service, and new fraud protection mechanisms for merchants.

"This new update has become possible due to significant progress in our AI-Image Image technology. It works on the basis of 45 billion+ product offers Shopping Graph, data on the availability of goods from various retailers and our GEMINI models, which gives you a completely new way of buying in the store."

🚀 Google Lens, which processes about 20 billion searches on a monthly basis, will now allow users to photograph products in stores to find comparative prices and feedback. This feature will be initially launched for cosmetic products, toys and electronics in US retailers who are involved in the program.

• 📌 Google Lens uses the Google Product Database with more than 45 billion offers and Gemini AI.
• 📌 Internal company research indicates that 72% of Americans use smartphones when shopping in physical stores.
• 📌 Google has also announced plans for testing new fraud services for merchants.