Google tests a new hotel search system in some European countries


Google begins testing that will change the results of hotel search for users in Germany, Belgium and Estonia. This test will remove such features as a map and hotel lists, replacing them with normal blue links with hotel websites and sites for comparison. The experiment will only affect the users of these three countries, regardless of whether they are looking at local or international levels.
Google tests these changes to follow the new rules in Europe, called the digital act on the markets (DMA). Last year, Google has made more than 20 updates. These updates include new sections and formats to make comparative sites for flights, hotels and shopping more noticeable.
Google will conduct this test in Germany, Belgium and Estonia to see how the proposed changes affect the user experience and traffic of websites. Google is cautious about this solution. The company claims that returning to the "ten blue links" format would be unprofitable for both users and businesses. 🚀
- 📌 Google tests new hotel search formats in Germany, Belgium and Estonia
- 📌 These changes are caused by the European Act on Digital Markets
- 📌 Experiment involves deleting features such as map and hotel lists
Статтю згенеровано з використанням ШІ на основі зазначеного матеріалу, відредаговано та перевірено автором вручну для точності та корисності.
https://www.searchenginejournal.com/google-tests-bare-bones-hotel-search-in-three-eu-countries/533707/