Google tests a new hotel search system in some European countries

Article image Google tests a new hotel search system in some European countries
Article image Google tests a new hotel search system in some European countries
Publication date:02.10.2025
Blog category: Web Technology News

Google begins testing that will change the results of hotel search for users in Germany, Belgium and Estonia. This test will remove such features as a map and hotel lists, replacing them with normal blue links with hotel websites and sites for comparison. The experiment will only affect the users of these three countries, regardless of whether they are looking at local or international levels.

Google tests these changes to follow the new rules in Europe, called the digital act on the markets (DMA). Last year, Google has made more than 20 updates. These updates include new sections and formats to make comparative sites for flights, hotels and shopping more noticeable.

Google will conduct this test in Germany, Belgium and Estonia to see how the proposed changes affect the user experience and traffic of websites. Google is cautious about this solution. The company claims that returning to the "ten blue links" format would be unprofitable for both users and businesses. 🚀

  • 📌 Google tests new hotel search formats in Germany, Belgium and Estonia
  • 📌 These changes are caused by the European Act on Digital Markets
  • 📌 Experiment involves deleting features such as map and hotel lists
Q: What countries are undergoing Google Hotel search? A: Germany, Belgium and Estonia. Q: Will changes affect users outside these countries? A: No, it will not affect users outside these countries. Q: How long will the test take? A: Google has not named the exact time of completing the test.
🧩 Summary: Google is testing a new hotel search format under the new European Digital Markets. The experiment is conducted in Germany, Belgium and Estonia and includes changes in the functionality of hotel search.
🧠 Own considerations: This experiment can have far-reaching consequences not only for Google, but for the entire global web space. This can affect how companies are doing business in Europe and entering the international market. Although the results of this testing are not yet known, they will be able to influence the future of web technologies.