Google and Its New Look at Web Publishers: Why Are They Called Creators?

Google's SearchLiaison has responded to criticism about how they link to web publishers. Instead of traditional terms like "publishers" or "businesses", Google started using the term "creators". The criticism is that using the term "creators" diminishes the importance of the business behind the websites.

Google's SearchLiaison's response reflects a general misunderstanding that everything changes, including fashion, customs, norms, and even language. This is especially important for SEO, where Google tends to be a brand new search engine every five years.

"We used to say 'webmasters,' but that doesn't resonate with a lot of people who are interested in showing up in search results. Part of that is why we've been saying 'creators' -- though not exclusively -- for a few years now. It's not anything particularly new. It's also because Search Central got its new name in 2020 because the whole 'webmaster' thing isn't really that inclusive (or used) term."

🚀 "creator" is a new term that covers a wide range of people who work with websites. These can be SEO specialists, content marketers, local businesses, and others. In addition, this term is more inclusive than "webmaster", which is no longer used as often.

• 📌 Google changed the terminology to "creator" to be more inclusive and reflect the wide range of people working with websites.