Google Updates Search Results: From Rich Snippets to Rich Cards
Google enters the new "Rich Cards" function in its mobile search results. These "rich cards" are a new design that is a direct effect of the Rich Snippets function.
📌 "Rich Snippets" are the search results that contain small images and a brief description of the web page. New "Rich Cards", on the contrary, are designed to supplement, not replace "Rich Snippets".
💡 "Rich Cards" are displayed in carousel format, they are easily hung with a simple swipe left or right. Carousels can show cards from the same site or from different sites.
- 📌 Google is experimenting with desktop search results
- 📌 Google introduces a new design for two specific content categories: recipes and movies
- 📌 The main difference between the original Rich Snippets feature and this update is the number of images displayed
- 📌 Google also provides integration with Google Search Console so that website owners can see the relevant data relating to their inclusion Rich Cards
🧩 Summary: Google updates its mobile and desktop search results by introducing a new "Rich Cards" function. This update aims to improve the visual appeal and convenience of search, as well as provide site owners better opportunities to promote their content.
🧠 Own considerations: This update from Google is an interesting step towards improving the visual search experience. However, it is important that the design of the design does not lose the usefulness and functionality of search results. Of course, it will be interesting to watch how this update will affect the behavior of users and the effectiveness of websites.
Літературні джерела!
Для підготовки контенту ми дослідили статті, присвячені сучасним підходам у створенні сайтів, UX/UI дизайну та просуванню в Google:
https://webdesignerdepot.com/major-redesign-unveiled-for-google-search/