Google announced the launch of new curation capabilities for advertising agencies
Google has announced the launch of a new curation feature for advertising agencies. The main goal of these updates to Google Ad Manager is to simplify workflows, reduce complexity and increase efficiency for agencies. These changes provide agencies with new tools and opportunities to improve ad operations and campaign management.
According to Ginny Marvin, Google Ads diplomat, curation with Google Ad Manager is launching in North America and will roll out globally early next year.
🚀 One of the main elements of this launch is new billing efficiency. Google Ad Manager will now handle invoicing and payment to data providers and inventory curators, freeing up administrative time that would otherwise be spent on creating separate invoices or different payment processes.
- 📌 Google Ad Manager already has a simplified user interface for agencies to report and analyze campaigns across different DSPs.
- 📌 Google says agencies can talk directly with publishers to create a single deal ID that works across all their shopping platforms.
- 📌 PPC marketers are currently juggling multiple platforms, increased customer demands, and tight deadlines.
❓ What new opportunities does Google Ad Manager provide?
❗ Google Ad Manager provides new tools and capabilities to simplify advertising operations and campaign management.
❓ Will it affect the work of advertising agencies?
❗ Yes, it will simplify the work of advertising agencies, including reporting and analysis of campaigns, invoicing and payment of services.
❓ Will the changes be available worldwide?
❗ Ginny Marvin, a Google Ads diplomat, said that curation with Google Ad Manager is launching in North America and will be rolled out globally early next year.
Статтю згенеровано з використанням ШІ на основі зазначеного матеріалу, відредаговано та перевірено автором вручну для точності та корисності.
https://www.searchenginejournal.com/google-ad-manager-launches-curation-capabilities-for-agencies/532432/