Google announced a new feature for Google Analytics 4: importing user data by events

Google announced a new feature for Google Analytics 4 (GA4) that supports the import of user data by events. This allows external data sources to be combined with existing GA4 data for deeper analysis and reporting. With this feature, you can use a combination of standard fields and events to analyze imported event data alongside existing analytics data.

"With this feature, you can use a combination of standard fields and events to combine and analyze imported event metadata with your existing analytics data. You can create custom reports for a more complete view of your analytics data and imported event metadata."

🚀 Event-based custom data import allows you to import and merge data in a way that suits you. You have more flexibility in choosing the key and dimensions to import. The process begins with defining reporting goals and identifying any relevant external data sources that are not collected in Google Analytics.

• 📌 Key idea: Google updates Google Analytics 4, adding support for importing user data by events.
• 📌 Key Idea: This allows external data sources to be combined with existing GA4 data for deeper analysis and reporting.
• 📌 Key Idea: You can create custom reports for a more complete view of your analytics data and imported event metadata.