Google announces a new tool to extend remarking capabilities: Customer Match

Google has announced the updating of its Analytics platform by presenting a new feature called Customer Match, which is now under beta. This feature enhances remarketing using the first side, when traditional identifiers, such as cookies from third parties, are not available.

This means that marketers can use the first data collected through their websites, such as e-mail addresses and phone numbers to expand their remarketing audience on Google advertising platforms. The data is processed in a heated format to preserve the security and privacy of users.

🚀 To activate Customer Match in Google Analytics, advertisers need to: adjust the collection of data provided by users, for their property Analytics; to associate their property with Analytics with Google Advertising Products; Enable personalized advertising settings.

• 📌 Customer Match will allow advertisers to build a deeper relationship with clients and attract new ones.
• 📌 This is a easily scale alternative audience strategy.
• 📌 It serves as an important signal in Smart Bidding and optimized targeting.

Google promises to store business customer data confidential and safe, using the same standards it uses to protect its own users.