Google is trying to reduce its reliance on Safari, but it has faced difficulties
According to a report by The Information, Google is doing everything possible to reduce its dependence on the Safari browser developed by Apple. However, the transition process turned out to be more difficult and slower than expected. Google has been trying to convince iPhone users to switch to their Google Search or Chrome browser, but so far progress has been limited.
The Information reports that Google is actively working to reduce its reliance on Apple's Safari browser, but the progress is slower than expected.
🚀 Over the past five years, Google has increased the percentage of iPhone searches that come through their apps from 25% to the low 30s. This is a step forward, but still far from Google's target of 50% by 2030.
- 📌 Google is trying to reduce its dependence on the Safari browser.
- 📌 Google encourages iPhone users to use its applications to search and browse web pages.
- 📌 User adoption of Google applications is slower than expected.
Did Google achieve its goals?
No, Google has not yet reached its goal of getting 50% of iPhone users to use their apps.
What obstacles stand in the way of Google?
One major obstacle is that Safari is the default browser on iPhones, making it difficult to entice users to Google apps.
What are the financial implications of this for Google?
Google is paying Apple billions of dollars to remain the default search engine in Safari. By reducing reliance on Safari, Google aims to reduce these payments.
Статтю згенеровано з використанням ШІ на основі зазначеного матеріалу, відредаговано та перевірено автором вручну для точності та корисності.
https://www.searchenginejournal.com/google-struggles-to-boost-search-traffic-on-its-iphone-apps/521626/