The effect of using generative AI technologies in Coca-Cola advertising campaigns in 2023
During 2023, Coca-Cola actively implemented generative AI technologies from OpenAI and Stable Diffusion in its advertising campaigns, launching several experimental marketing projects. These campaigns demonstrate the transformative impact of AI on marketing, merging technology and creativity to engage audiences in new and exciting ways.
"Coca-Cola is actively implementing generative AI technologies in its advertising campaigns, launching several experimental marketing projects."
🚀 Coca-Cola created six advertising and marketing campaigns in 2023 using generative AI technologies. For example, artificial intelligence created a Coca-Cola chatbot that provides local search results and collects contact information. Promoted via Instagram news, this chatbot connects people with local restaurants in their city for the "perfect meal" via direct messages.
- 📌 Coca-Cola used OpenAI technology to create several of its generative AI experiences.
What are generative AI technologies?
Generative AI technologies are technologies that use artificial intelligence to create new content or data that is similar to the original.
How does Coca-Cola use AI in its advertising campaigns?
Coca-Cola uses AI to create chatbots, image generators, user content contests, reimagined art videos, out-of-home advertising experiences, and augmented reality experiences.
Does Coca-Cola plan to continue using AI in its advertising campaigns?
Thus, Coca-Cola continues to integrate AI technologies into its advertising campaigns to engage audiences in new and innovative ways.
Статтю згенеровано з використанням ШІ на основі зазначеного матеріалу, відредаговано та перевірено автором вручну для точності та корисності.
https://www.searchenginejournal.com/6-ways-coca-cola-uses-generative-ai-for-advertising-and-marketing/504696/
