Why is it worth denying research based on artificial intelligence
Recently, companies have increasingly used "synthetic" user research, which is done using artificial intelligence (AI). Instead of real users, AI creates "persons" - virtual users who imitate people's behavior.
🚀 However, this approach is not safe and often requires significant costs. Moreover, it reduces the value for real users because "synthetic" users cannot completely reproduce the real behavior of people.
- 📌 AI research can be fast and cheap, but it does not take into account the real behavior of users.
- 📌 "synthetic" users cannot reproduce real emotions and user feedback.
- 📌 Using AI to study users can lead to incorrect assumptions and conclusions.
🧩 Summary: Instead of using AI for user research, companies should focus on real UX research, which will allow you to get more accurate and useful data.
🧠 Own considerations: artificial intelligence can be a useful tool, but it should not completely replace human interactions and real studies. Focusing on real users is the key to creating efficient products and services.
``
Літературні джерела!
Для підготовки контенту ми дослідили статті, присвячені сучасним підходам у створенні сайтів, UX/UI дизайну та просуванню в Google:
https://www.smashingmagazine.com/2025/03/how-to-argue-against-ai-first-research/