Why designers often don't understand
Designers often feel a non -understanding and underestimation of their work, especially in the corporate environment. This is due to the differences between the language of design and business. 🚀
🧠 Differences in language can lead to misunderstandings between designers and business structures. Designers use terms that do not always reflect business goals. 💡
⚡ One way to overcome this problem is to explain design decisions through a business lens, using a language that business understands. 🧩
- 📌 Business rarely understands UX.
- 📌 UX language is overwhelmed by ambiguous terms.
- 📌 Business cannot support confusing initiatives.
- 📌 It is important to explain the work of UX through the prism of business goals.
- 📌 You need to talk about business value, loyalty, avoidance.
🧩 Bottom line: Overcoming the barrier between design and business is important for successful cooperation and understanding. Designers should use a language that businesses understand, to explain their work and demonstrate its impact on business goals.
🧠 Own considerations: this approach can be useful not only for designers, but also for all professionals who work in close contact with business structures. The ability to speak your audience is the key to effective communication and understanding.
Літературні джерела!
Для підготовки контенту ми дослідили статті, присвячені сучасним підходам у створенні сайтів, UX/UI дизайну та просуванню в Google:
https://www.smashingmagazine.com/2024/05/designers-business-ux-language/