ChatGPT Search: The Future of Search and Its Impact on SEO

Article image ChatGPT Search: The Future of Search and Its Impact on SEO
Article image ChatGPT Search: The Future of Search and Its Impact on SEO
Publication date:22.10.2025
Blog category: Web Technology News

OpenAI recently held an AMA (Ask Me Anything) session on Reddit where they discussed ChatGPT Search - an AI chatbot with search capabilities. OpenAI participants, including CEO Sam Altman, provided answers to a series of questions, revealing some of the details of how ChatGPT Search works and how it could impact the future of SEO.

ChatGPT Search isn't just a search engine, it's an AI search chatbot that doesn't compete with Google as a search engine, but replaces it with something else that people already use for work and play. It has the added benefit of being an assistant in everyday life and searching.

🚀 One of the advantages of ChatGPT Search is that it does not show ads or track users online. Users already trust ChatGPT with their personal and business information, so it already has a good reputation among users.

  • 📌 One of the key advantages of ChatGPT Search is that users are already familiar with ChatGPT and have positive feelings about it. Since it's already in use, there's no need to switch from Google to break the Google search habit.

🚀 In an AMA session on Reddit, a user asked the CEO of OpenAI about the advantages of ChatGPT Search compared to other search engines. Sam Altman responded that for many queries, ChatGPT Search is a faster and easier way to get the information you need, especially for queries that require more complex research.

I also look forward to a future where a search query can dynamically generate a specialized web page per query!

🚀 This hints at the possibility of personalization based on what the user is looking for.

  • 📌 Using natural language in queries is the main advantage of ChatGPT Search over Google. Compared to keywords commonly used by Google, natural language helps to better understand the content of the query.
OpenAI is constantly working on reducing the level of hallucinations in the models, but this is a difficult problem. They use a reinforcement learning method to train the model to produce more accurate responses.
ChatGPT Search uses several services, the most important of which is Bing. However, this is not the only search service that is used.
OpenAI is currently still learning this aspect because the product has only recently been launched.
🧩 Summary: ChatGPT Search opens up new perspectives for search engines and SEO. Its ability to use natural language in queries, lack of advertising and search personalization make it potentially attractive to users. However, as Kevin Weill points out, there is still much to be learned about its impact on SEO and content optimization.
🧠 Own Considerations: While ChatGPT Search may not pose an immediate threat to Google today, its development and user adoption could make a difference in the future. It is important to follow the development of this technology in order to be ready for possible changes in SEO and meet new challenges.