Analysis of the challenges faced by marketers in the B2B sector
The latest research by Bospar, CMO Huddles and Redpoint discusses today's challenges in marketing. The study examines the concept of the "hidden recession" in marketing departments and its implications for professionals in the field.
Despite positive macroeconomic indicators, including a 9.34% gain in the S&P 500 since the start of 2024, marketing departments are experiencing a different reality.
According to the survey, 69% of respondents believe that their industry is in a recession, while 61% feel that the overall unemployment rate does not reflect the situation in their sector. 🚀
- 📌 Key challenges for CMOs
- 📌 Personal and professional implications for the CMO
- 📌 Decreased job prospects for CMOs
- 📌 Adaptation to the new reality
What are the top challenges facing B2B marketers?
How have CMO roles changed as a result of these challenges?
What strategies should marketers use to adapt to the new reality?
Статтю згенеровано з використанням ШІ на основі зазначеного матеріалу, відредаговано та перевірено автором вручну для точності та корисності.
https://www.searchenginejournal.com/cmos-under-pressure-the-unseen-challenges-in-b2b-marketing/522319/
