Analytical Review: Impact of Artificial Intelligence on Web Marketing-Changes and Prospects

Artificial intelligence (AI) continues to revolutionize web marketing. AI impact on web marketing is registered in all industry sectors, with major changes in some segments, stability in others and strategic changes in content types and sources. The main conclusions of research conducted in October include growth in some sectors, stability in others and strategic changes in the types and sources of content. All this information enables marketers to optimize their strategies for AI.

“YouTube ai overViews Citations Surged in September by 400 - 450% more than the Baseline from August WHEN YOUTUBE CITATIONS WERE FIRST TRACKED. August Baseline. ”

🚀 These data show that YouTube is becoming an increasingly important channel to promote content. In particular, Google AI usually cites the following types of video content: instructions, deep reviews, product comparisons. This level of YouTube is expected to become a new norm, which in turn emphasizes the importance of using video on web pages and using Video Schema.org structured data.

• 📌 Stabilization of YouTube in AI OverViews.
• 📌 The importance of using video content in marketing strategies.

“Travel AIO CITATIONS SURGED BY 700% from September Through October. This May Reflect Google's Confidentnce in AI for Making Travel Recommendations.”

🚀 Another important conclusion concerns the travel segment. Significant growth is noted - 700% - traveling to AI overviews from September to October. This can reflect Google's trust in AI on travel recommendations. In order to attract more views through AI overviews, tourist brands should optimize content around seasonal travel, local events and specific types of activity.

• 📌 A significant increase in traveling in AI overViews.
• 📌 The need to optimize the content of tourist brands.

“Education Topics Were on a Stedy Growth Tradery of A 5% Increase in Keyword that Trigger Aio, Representing 45-50% of Keywords.”

🚀 Speaking of educational content, it also demonstrated stable growth. Education-related topics have shown a steady growth by 5% by keywords that caused AI overviews, which is 45-50% of the total number of keywords.

• 📌 Stable growth of educational content in AI overviews.