Add Yours is an innovation in YouTube Shorts to increase engagement

Article image Add Yours is an innovation in YouTube Shorts to increase engagement
Article image Add Yours is an innovation in YouTube Shorts to increase engagement
Publication date:08.11.2025
Blog category: Web Security

YouTube's new "Add Yours" feature lets users start and join trending topics. This tool is being tested on a limited group of users, but is already gaining popularity among video creators. This innovation can be a new way to encourage feedback from the audience, which can lead to the creation of viral trends and challenges.

"Users in the test group will find an 'Add yours' option in the sticker picker when creating a Short. After recording a short video, click Next, then the sticker icon and select 'Add yours'. Enter a request for other users to respond. The sticker will appear as an overlay on the published short video."

🚀 An example of using the "Add Yours" function might be as follows: a user demonstrates a quick SEO trick, such as using Google Trends to search for keywords. He puts a sticker: "Share your best 30-second SEO tip!" and writes the caption: "Up your SEO game! What's your fastest way to optimize? #30SecSEOTip." The result is the active participation of other users who share their SEO tips.

  • 📌 YouTube is testing a new "Add Yours" feature for YouTube Shorts users.
  • 📌 "Add Yours" helps users initiate and join trending topics.
  • 📌 This feature can boost engagement and create viral trends and challenges.

1. What is the "Add Yours" feature in YouTube Shorts?

This is a new feature YouTube is testing for YouTube Shorts users. "Add Yours" allows users to initiate and join trending topics.

2. How does it work?

Users in the test group will find an "Add yours" option in the sticker picker when creating a Short. After recording a short video, they click "Next", then the sticker icon and select "Add yours". They enter a query for other users to answer. The sticker appears as an overlay on the published short video.

3. How can it help me?

This feature can boost engagement and create viral trends and challenges that can help you grow your audience on YouTube.

🧩 Bottom line: "Add Yours" is a potentially powerful tool for user engagement in YouTube Shorts. This feature can help create trends, challenges and viral content. Since YouTube is currently testing this feature, we can expect a wider rollout in the future.
🧠 My thoughts: I believe that "Add Yours" can open up new opportunities for YouTube users. It can not only increase audience engagement and response, but also help users expand their audience and create more interesting and viral content. This can make the platform more attractive to users and content creators.