Changes in Google Search through AI OverViews
Trustradius conducted a study that revealed an interesting fact: 90% of respondents noted that they pressed on these sources to verify information. This is different from previous clicks.
When AI overviews first appeared in the search results, many publishers are concerned about "zero clicks" that reduce traffic. But research shows that B2B technology search models work differently. Traffic changes, but many users do not trust AI content and often check sources to check what they read.
🚀 This means that optimization for organic clicks is still important, but to become a source of quotation for AI overviews is valuable. You may need to create clear, authoritative content that AI systems could cite.
🧠 It is important to understand that AI models generally use only publicly available content. Therefore, creating quality information for overall use can affect AI systems.
- 📌 AI overviews change search models
- 📌 The importance of becoming a source of quotation for AI overviews
- 📌 AI models use only publicly available content
Статтю згенеровано з використанням ШІ на основі зазначеного матеріалу, відредаговано та перевірено автором вручну для точності та корисності.
https://www.searchenginejournal.com/google-ai-overview-study-90-of-b2b-buyers-click-on-citations/544505/
