Google search results

According to the study, SEO success is becoming more dependent on the industry. For example, sites related to law and policies recorded 38.45% Ctr in the first position, while scientific sites received 19.06% for the same rating.

Different industries recorded different changes. Yes, the sphere of "law and politics" has shown the greatest growth of Ctr, while the sphere of "science" has lost the most. At the same time, despite a threefold increase in the search, the career sphere has lost 4.34 percentages of Ctr.

🚀 It is worth noting that the behavior of users also depends on the device. Although CTR has decreased for information requests on desktop computers, mobile indicators showed opposite trends, with the first sites that received 1.81 percentages.

• 📌 Rating #1 no longer guarantees the same traffic as before.
• 📌 Your industry, type of request and features of SERP (especially AI overviews) are all affecting the potential of clicks.
• 📌 AWR proposes to track the pixel depth (how far users need to scroll to see your list) together with ratings for more accurate traffic forecasting.