Impact of introducing new topics on a website reputation on Google

Danny Sullivan from Google has discussed what is happening when the website begins to publish content on the topic that is different from the one by which the site has gained its reputation. He argues that adding a new topic to the website will not lead to a falling position in the rating. However, Google can try to understand how this content fits into the rest of the site.

🚀 Google looks at how different parts of the site are from each other. And if one part is very different, then sometimes it can get well for some time based on the reputation of the whole site for the main topic, and then the new section may lose its position.

💡 Danny explained that the loss of positions is not a fine, but it is simply acknowledging that part of the site is so different that the reputation of the whole site is not very used for this specific topic.

• 📌 introduction of a new topic on the site does not lead to a fall in ranking.
• 📌 Google tries to understand how new content fits into the rest of the site.
• 📌 Loss of ranking positions is not a fine, but a recognition of the difference between the parts of the site.