Impact of compression of web pages on SEO: myth or reality?
In the context of search engines, compression refers to how well web pages can be compressed. Search systems compress indexed web pages as it saves space and accelerates processing.
The compression of web pages is a good thing, as it helps search work quickly access to web pages, which in turn transmits a signal of Googlebot that it does not tired the server and can take even more pages for indexing.
🚀 High compression levels are correlated with spam. Search engine researchers have found that pages that can be significantly compressed are correlated with low quality content.
- 📌 The most common compression rate in the data set is 2.0.
- 📌 Half pages have a compression degree below 2.1, and half - above it.
- 📌 The average compression of the analyzed pages is 2.11.
💡 Search systems use several signals because it leads to a higher level of accuracy. Since 2006, researchers have reported that 70% of compression or higher websites were spam. This means that the other 30% is not spam sites.
Статтю згенеровано з використанням ШІ на основі зазначеного матеріалу, відредаговано та перевірено автором вручну для точності та корисності.
https://www.searchenginejournal.com/is-googles-use-of-compressibility-an-seo-myth/541771/
