Impact of artificial intelligence on SEO and marketing strategy
In the modern world of marketing, where artificial intelligence (AI) is gaining momentum, there are new opportunities for brands to attract customers. The Modern Retail report shows that people who use tools such as Chatgpt and Google Gemini for quick results are also often proceeding to the links that these tools provide.
"This is important for marketers because it hints that AI-oriented search can change the discovery of products and online traffic." - Modern Retail.
According to Kelly Donohu, marketing director of the VIV brand, their website observed an increase in traffic by 400% last summer, which it binds to the growth of AI-tools.
This increase in traffic has led to a 436%increase in sales, which indicates the active interaction of users who went to the site to find out more and make a purchase. 🚀
- 📌 brands need to create comprehensive content that answers people's questions.
- 📌 AI tools, such as Chatgpt, prefer articles with context, sources and detailed explanations.
- 📌 Transparency and product safety help to build consumer confidence and improve visibility in AI recommendations.
Статтю згенеровано з використанням ШІ на основі зазначеного матеріалу, відредаговано та перевірено автором вручну для точності та корисності.
https://www.searchenginejournal.com/are-people-clicking-links-in-chatgpt-search-brands-say-yes/537954/
