Impact of artificial intelligence on search engine optimization: conclusions from the Google Search Central Live conference
The Google Search Central Live conference presented a new Google approach to using large language models (LLM) in the process of forming answers to search requests. Using the Retrieval Augmented Generation (RAG) method and the Grounding principle, the system converts the user from the user in response with supporting links.
🚀 Google emphasizes that it does not require additional optimization to work with AI function. AI-tools are still new and continue to develop, so users should simply continue to adhere to current best SEO practices.
💡 Despite the progress in the AI area, structured data remains important. Google recommends continuing to use supported types of structured data as they make it easier to index and read content with computers.
- 📌 Using large language models to form answers to search requests
- 📌 Unnecessary additional optimizations to work with AI-Functions
- 📌 The importance of structured data even in the AI world
Статтю згенеровано з використанням ШІ на основі зазначеного матеріалу, відредаговано та перевірено автором вручну для точності та корисності.
https://www.searchenginejournal.com/google-confirms-structured-data-still-essential-in-ai-search-era/544141/
