Impact of artificial intelligence review on organic visibility in Google: from recent research to practical recommendations
Publication date:23.08.2025
Blog category:
SEO and Promotion
The study has shown that AI overviews appear in only 29.9% of cases of 10,000 keywords learned, but account for only 11.5% of the total search. In particular, high -frequency keywords are less likely to have AI overView than the average search terms.
"AI overviews, although limited in the overall presence on the pages of search engines (SERP), more for average queries. This indicates opportunities in areas with less competition."
User industry and intentions affect the appearance of AI overviews. Yes, telecommunications have the highest percentage of keywords associated with AI overviews (56%), while in the field of beauty and cosmetics this figure is the lowest (14%).
📊 Example: Inquiries aimed at solving problems or raising specific issues are most often caused by AI overviews with a frequency of 74% and 69%, respectively.
| Indicator | Influence |
|---|---|
| AI overview extension on desktope | Page shifts down on approximately 220 pixels |
| AI OverView extension on mobile devices | Only one or two organic results are visible without scrolling |
- 📌 High-rating URLs are likely to appear in AI overViews, but it's not always true.
🧩 Conclusion: AI overviews are still quite new, but their impact is great, especially on general or solving problems.
🔮 Forecast: Even if you don't see a lot of AI overviews in your area now, it can change when Google improves its language models and gathers more information about users.
🧠 Own opinions: It is important to determine what terms or intentions of users attract AI overViews and set up your content or advertising strategies accordingly.
✍️ Автор: Володимир Катюшин, експерт у сфері вебтехнологій.
Статтю згенеровано з використанням ШІ на основі зазначеного матеріалу, відредаговано та перевірено автором вручну для точності та корисності.
Літературні джерела!
https://www.searchenginejournal.com/google-ai-overviews-found-in-74-of-problem-solving-queries/538504/
