AI Impact on search volatility: Analysis of sectors and industries
The new data provided by Search Engine Journal show that Google sites rank in AI overviews change depending on the time and industry, which explains volatility in AIO ranking. Education, health care and B2B technologies continue to show a greater presence in AI overviews on Google. Health care has the highest presence of AIO - 84% as of the end of February 2025, and education shows stable growth - up to 71% in February 2025. The presence of travel sectors, restaurants and insurance is also increasing.
The presence of B2B-technological requests that cause AIO is 57%. These types of requests are important because they usually reflect the research activities of people involved in decision making. Buying decisions differ from consumer requests. Therefore, 57% of requests cause AIO can be a reflection of the complexity of the decision -making process and requests related to this process.
- Вати Study which industries are most displaying AI overviews in Google.
- Вання Make sure that AIO ranking changes in time.
- Вати understand what types of requests cause AIO.
- Вати Analyze AIO impact on your industry and business.
💡 Data received from BrigTedge also indicate changes to AIO patterns. An interesting trend is the question of some topics that correlate with answers from large branded sites. This is interesting because it reflects something that happened to Google's Medic update when SEO specialists have noticed that non-scientific websites are no longer ranking on medical requests.
Статтю згенеровано з використанням ШІ на основі зазначеного матеріалу, відредаговано та перевірено автором вручну для точності та корисності.
https://www.searchenginejournal.com/google-ai-overviews-trending-toward-authoritative-sites/540937/
