Content associated with the product dominates in citation of artificial intelligence
A new study, which tracks 768,000 quotes on AI search engines, shows that the content associated with the product melts AI quotation. It ranges from 46% to 70% of all cited sources.
AI platforms prefer product-oriented content. Content with the technical characteristics of the product, comparisons, lists of "best" and details of suppliers systematically received the highest quotation.
🚀 AI platforms cite different types of content, depending on what stage of the purchase are customers.
💡 Research revealed great differences between business and consumer requests: for B2B requests, products, especially from companies' websites, made almost 56% of quotes. They were followed by partner content (13%) and user feedback (11%).
- 📌 By adding detailed product information, you can improve the chances of citation, even for content content.
- 📌 Blogs, PR-content and educational materials are quoted less often. You may need to change the way to create them.
- 📌 B2B marketers should prefer reliable product information on their websites. B2C marketers need strategies that also encourage high-quality reviews of outsiders.
Статтю згенеровано з використанням ШІ на основі зазначеного матеріалу, відредаговано та перевірено автором вручну для точності та корисності.
https://www.searchenginejournal.com/ai-search-study-product-content-makes-up-70-of-citations/544390/
