Google Domination Call: 33% of users continue to use Bing after two weeks of testing
Publication date:01.08.2025
Blog category:
SEO and Promotion
The research published by the National Bureau of Economic Research is popular that Google's dominance in the search engine market is due to quality. Many users simply did not try the alternative.
🚀 Researchers from Stanford, MIT and Pennsylvania University have investigated Google dominance, including quality, competitors' misconceptions, default browser settings, complexity, and inattention of users.
- 📌 Many people believe that Google wins solely due to quality, but the study shows that it is not easy.
- 📌 One of the key discoveries: after they have been paid for the use of Bing for two weeks, one -third of Google users continued to use Bing even after stopping payments.
- 📌 These data indicate that people avoid Bing because it is worse, but because they did not give him a fair chance.
🧩 The result: despite the accepted ideas, research shows that Google advantage can be not only in technical advantage, but also in greater visibility. Even if Microsoft had access to Google search data, it would not significantly improve the results.
🧠 Own considerations: This study emphasizes the importance of user experience and the importance of providing quality alternatives. It also shows that Google dominance can be questioned if users are given incentives to try alternatives.
✍️ Автор: Володимир Катюшин, експерт у сфері вебтехнологій.
Статтю згенеровано з використанням ШІ на основі зазначеного матеріалу, відредаговано та перевірено автором вручну для точності та корисності.
Літературні джерела!
https://www.searchenginejournal.com/33-of-google-users-stuck-with-bing-after-a-two-week-trial-study/545878/
