The importance of YouTube for output traffic with AI overviews is increasing
Publication date:21.08.2025
Blog category:
SEO and Promotion
AI OverViews (AIO) acts as an important source of traffic to YouTube channels. It is the complex searches that can be inadequately responsible for traditional organic search, which create opportunities for optimizing YouTube videos, but only for certain topics.
BrigTedge data show that the presence of YouTube in Google's AI OverViews (AIO) increases faster from month to month. The growth of 21% from January 1 and 36.66% of January to February was recorded.
🚀 The topics and keywords that are most common in AIO cited YouTube were also identified: instruction content (31.2%), visual demonstrations (28.5%), verification/examples (19.7%) and current events (8.2%).
- 📌 Video content that benefits from AIO.
- 📌 Topics and keywords with AIO cited YouTube.
- 📌 Industries that get the most benefit from video in AIO.
🧩 Summary: Video is becoming more significant in AI overviews, especially those that respond to complex searches. YouTube videos have great optimization opportunities, including videos that provide instructions, demonstrations, product comparisons and real examples.
🧠 Own considerations: Given this data, marketers and SEO specialists should focus on creating a video content that responds to complex search searches. Particular attention should be paid to optimization of YouTube video to increase the output traffic with AIO.
✍️ Автор: Володимир Катюшин, експерт у сфері вебтехнологій.
Статтю згенеровано з використанням ШІ на основі зазначеного матеріалу, відредаговано та перевірено автором вручну для точності та корисності.
Літературні джерела!
https://www.searchenginejournal.com/google-aio-is-sending-more-traffic-to-youtube/540951/
