The court found Google guilty of monopolizing the digital advertising technology market
In a decisive lawsuit, the Ministry of Justice and 17 states found Google guilty of violating antitrust law. The court acknowledged that Google illegally monopolized two key markets in digital advertising: the advertising server market and the advertising exchange market.
🚀 The sentence claims that Google violated Section 2 of Sherman's Law on unfair competition by "deliberately acquired and retaining monopoly power." He also found that Google illegally combined its advertising server (DFP) and adX (ADX).
- 📌 Google has controlled about 91% of the global advertising server market for open web advertisements from 2018 to 2022.
- 📌 In the advertisement market, Google Adx has processed from 54% to 65% of all transactions, which is approximately nine times more than that of the closest competitor.
- 📌 The court determined that Google actually forced publishers to use DFP if they wanted to have real bidding time with Adwords advertisers, an important ADX feature.
Статтю згенеровано з використанням ШІ на основі зазначеного матеріалу, відредаговано та перевірено автором вручну для точності та корисності.
https://www.searchenginejournal.com/google-found-guilty-of-illegal-ad-tech-monopoly-in-court-ruling/544795/
