Artificial Intelligence (AI) won't replace search: Google's look

As part of a discussion of AI and search that has affected the indexation, ranking and updates in Google's search engine, John Müller assured that AI would not replace the search.

🚀 It is similar to what Liz Raid said, Vice President of Google Search: "Google's traditional Google search tape will become less noticeable over time. The number of voice requests will grow and Google plans to expand the use of visual search. However, the search tape will not disappear."

💡 Then he emphasized that SEO is still needed. He did not talk about the construction of links or content optimization, but said that all the components of the search are still relevant, and therefore optimization to search to make sure that it works smoothly, is still important.

• 📌 AI will not replace the search, but reformat users interact with it.
• 📌 The basics of SEO (as indexation and ranking) are still important.
• 📌 Google provides a more everyday, ubiquitous search experience.
• 📌 Search professionals should adapt to constantly changing conditions.
• 📌 The role of SEO evolves but does not disappear.