The role of human factor in evaluating changes in Google search algorithms

Google uses external quality estimates to evaluate changes in search algorithms. Their judgments do not affect the rating of individual sites, but they affect the effectiveness of algorithms, which in turn affect hundreds of thousands and millions of sites on the Internet.

🚀 Google has created a set of criteria for quality appraisers to standardize the evaluation criteria and make them more objective.

💡 Quality estimates are used to evaluate whether changes in algorithms are making search results better for people.

• 📌 Quality estimates are important for assessing the effectiveness of search algorithms.
• 📌 The human factor is important in the process of improving the search algorithms.
• 📌 People orientation is the basis of Google algorithms.