Google's view of standardization of web protocols and their value for SEO

In Podcast, Search Off The Record, the Google Search Relations team discussed the standards of web protocols. Martin Splitt and Gary Illies told how these standards are created and why they are important to SEO.

Google officially standardized robots.txt via Internet Engineering Task Force (IETF), but left the Sitemap protocol as an unofficial standard. This shows how Google determines what protocols require official standards.

🚀 Standardization Robots.txt has created several clear advantages for SEO: more sequential interpretation of Robots.txt files, open resources to create on the basis of robots.txt Google, less voltage for file owners.

• 📌 The protocols that confuse the platforms are more attention than those that work well without formal standards.
• 📌 Standardization promotes safety, clear language and wide compatibility.
• 📌 Standards also take into account important security issues.