Restart Threads: Instagram answer on Twitter
Publication date:26.05.2025
Blog category:
SEO and Promotion
The launch of Threads from Instagram took place on July 5, 2023. This social media platform was presented in response to Instagram on X (previously Twitter) and released at the most appropriate time.
After Elon Musk took control of Twitter and renamed it, the platform was in a state of chaos. Many users feel dissatisfied with Musk control style. Introduction 'x' instead of a symbolic blue bird of Twitter many people consider it an important lesson 'how not to do business rebranding'.
- 📌 The Threads launch was the perfect moment for Instagram to capture the market and persuade dissatisfied Twitter users to go to a new platform.
- 📌 There were 49 million active users two days after the Threads launch, but by the end of July, their number decreased by 82% to 8 million.
- 📌 The probable reason for this decrease is the lack of popular functions such as direct messages.
- 📌 Facebook founder and owner of Threads, Mark Zuckerberg, remains optimistic and plans to add new features to improve the functionality of the application.
🧩 The result: despite the initial popularity, the activity of Threads users has fallen, but Mark Zuckerberg remains confident in success.
🧠 Your own considerations: It is interesting to watch how Instagram responds to changes in Twitter. Will Threads use its potential and become a good competitor Twitter will still tell.
✍️ Автор: Володимир Катюшин, експерт у сфері вебтехнологій.
Статтю згенеровано з використанням ШІ на основі зазначеного матеріалу, відредаговано та перевірено автором вручну для точності та корисності.
Літературні джерела!
https://webdesignerdepot.com/threads-daily-users-drops-82-since-launch/
