Rethinking the EEAT concept in SEO: training from Amanda Walls


Amanda Walls proposes to apply Aristotle's principles: Etos, Patos and Logos to SEO. Etos (reliability), patos (emotional appeal) and logos (logical reasoning) are used to convince the site visitors and potential customers.
🚀 Amanda believes that SEO, in the end, should be aimed at attracting ice and conversions, not just ratings. The main goal is to increase sales.
💡 Amond Amanda's recommendations are to focus on brand reputation, including reviews, interviews and what they write on the Internet about the brand. Negative reviews can significantly affect customer decisions.
- 📌 Explore your brand regularly to identify potential problems.
- 📌 Manage signals on the site, use "About us" page for a brand story.
- 📌 Encourage customers to create custom content, it will help to increase the trust in products.
Статтю згенеровано з використанням ШІ на основі зазначеного матеріалу, відредаговано та перевірено автором вручну для точності та корисності.
https://www.searchenginejournal.com/reimagining-eeat-to-drive-higher-sales-and-search-visibility/545790/