The latest IAB report shows: 70% of organizations have not yet fully integrated AI in their campaigns
The IAB report showed that the use of AI varies in various industries. 30% of companies were sold in their media campaigns. Agencies (37%) and publishers (34%) are more actively used by AI compared to brands (19%). Half of companies that have not yet implemented AI are planning to do so by 2026.
Most organizations (85%) use shai tools, while less use their own solutions (45%) or their own tools (24%).
🚀 The benefits of using AI include saving time and expense, as well as improving the effectiveness of media campaigns. But AI is still difficult with tasks that need human judgment, such as RFP management and campaign settings.
- 📌 Challenges related to the adaptation of the AI include the complexity of training and SI support, the risk of data safety and the lack of knowledge of AI.
- 📌 Agencies, brands and publishers face unique challenges when working with AI. Publishers fight complex technology (67%) and scattered capabilities (62%).
Статтю згенеровано з використанням ШІ на основі зазначеного матеріалу, відредаговано та перевірено автором вручну для точності та корисності.
https://www.searchenginejournal.com/70-of-media-companies-not-fully-using-ai-iab-report-finds/542811/
