AI mode update to Google Search: New Image Search opportunities
Publication date:10.08.2025
Blog category:
SEO and Promotion
Google updates its AI mode in search by adding new image search features and making it accessible to millions of users in the US. Users can download images and ask the question of what they see on them. This feature combines Google Lens with the logical Gemini.
AI mode is the latest feature in the Google Search Lab. It allows you to ask complex questions and receive answers generated by artificial intelligence, along with web relays and options for further dialogue. 🚀
- 📌 AI mode is used for open questions, comparing products, searching instructions, travel planning.
- 📌 AI mode now has multimodal search, which allow users to take photos or download images, ask questions about images and receive detailed answers.
- 📌 Google Lens identifies individual objects in the image, and Gemini analyzes the whole picture and interaction of objects.
🧩 Summary: AI mode extension indicates Google Investment in Search based on artificial intelligence, abandoning traditional keywords. For SEO and Marketing professionals, this means that visual content is becoming increasingly important as Google is getting better in understanding images.
🧠 Own considerations: Google Search AI Development can have a great impact on SEO and marketing. This can change the way we create and optimize content, and may require a deeper understanding of images and visual content.
✍️ Автор: Володимир Катюшин, експерт у сфері вебтехнологій.
Статтю згенеровано з використанням ШІ на основі зазначеного матеріалу, відредаговано та перевірено автором вручну для точності та корисності.
Літературні джерела!
https://www.searchenginejournal.com/google-adds-image-search-to-ai-mode/543802/
