New data indicates the growth of Google AI OverViews in the Distribution of Traffic in Search Results

BrigTedge data provided by Search Engine Journal show that Google its AI OverViews (AIO) in March 2025 increased rapidly by size and changed the distribution of traffic in search results. The analysis shows that deep, specialized content is more likely to be cited than the main pages.

🧩 Google has traditionally answered questions that require accuracy, which is usually unable to make the main pages of websites. Therefore, it is clear that BrigTeredge reflects the same accuracy of links that reflect Predicive Summaries and Gunding Links in AIO.

🚀 Google increased the height of AIO pixels by 18.26% for the first two weeks of March. Although some may say that it reduces the output links of organic search results, it is important to keep in mind that Google AIO also has output links and these links are highly accurately relevant links.

💡 AIO size growth was not general. Sectoral Increases AI OverView: Travel: +39.49% B2B Tech: +37.13% Education: +35.49% Finance: +32.89%

• 📌 Growth of the role of Google Ai OverViews in the distribution of traffic in search results.
• 📌 Industry, such as travel, B2B Tech, education, finance, are experiencing the fastest AI overviews growth rates.
• 📌 Deep, specialized content has an advantage for AIO citation above the main pages.
• 📌 Technical SEO and indexation of the whole site become important for the visibility of the brand in the AI search director.