New Content Research in LinkedIn causes the usual marketing approaches

The Linkedin study conducted by Metricool analyzed almost 48,000 pages of companies over three years. The results provide marketers with reliable data to rethink their strategies in LinkedIn.

🚀 The study also found significant differences in the effectiveness of different types of content. Cararousli (document posts) work best to attract, with the highest interaction ratio (45.85%) among all formats. People in Linkedin are ready to spend time watching several slides.

💡 A survey is an unused opportunity. They make up only 0.00034% of all positions, but have 206.33% more than average posts. Almost no one uses them, but they do their work well.

• 📌 Links receive 13.57% more interactions and 4.90% more views than posts without references.
• 📌 Carousel (document posts) work best to attract, with the highest interaction ratio (45.85%) among all formats.
• 📌 The survey is an unused opportunity that has great potential to achieve great coverage.