Cards as a key tool for finding local businesses: new research
According to the research, one of five consumers is now looking directly in cards, not traditional search engines. 15% of consumers use Google Maps as the first choice for local searches. This makes this platform the second most popular after Google Search (45%).
🚀 Different age groups use card platforms at different rates: 18% of Generation Z Generation Use Google Maps as the main tool for local search, which is three percentages above the average. 21% of millennials use Google Maps as their standard platform for local search. 5% of millennials prefer Apple Maps as their main option for local search.
- 📌 85% of consumers say contact data and hours of work are "important" or "very important"
- 📌 Almost half (49%) consumers "often" or "always" plan their route for business after searching
- 📌 Card search -based search has great potential to convert customer viewers
Статтю згенеровано з використанням ШІ на основі зазначеного матеріалу, відредаговано та перевірено автором вручну для точності та корисності.
https://www.searchenginejournal.com/google-apple-maps-local-searches-now-start-here/545664/
