As AI interacts with online advertising: research a new approach in marketing
The researchers conducted an experiment in which they tested the interaction of AI agents with advertising and determined which types of advertising most influenced them. They found that well -structured information on the page, such as prices, has a great impact. This gives you the opportunity to think about AI-friendly design.
🚀 Shi agents perform tasks such as searching on the Internet, comparing hotel prices by rating of stars or proximity to sights, and then present this information to a person, who then uses it to make decisions.
💡 Two AI systems were used for research: Operator from Openai and Open Browser Use Framework. Operator, a closed Openai system, is based on screen images to perceive web pages and probably runs on GPT-4O, although the specific model has not been specified.
- 📌 Artificial intelligence has a significant impact on online advertising.
- 📌 Well structured information on the page, such as prices data, affects the AI decisions.
- 📌 Marketing strategies' developers should think about AI-friendships.
Статтю згенеровано з використанням ШІ на основі зазначеного матеріалу, відредаговано та перевірено автором вручну для точності та корисності.
https://www.searchenginejournal.com/marketing-to-machines-is-the-future-research-shows-why/544286/
