Google Supports Independent Sites: Tips from the Ambassador of the search engine

The Google Search Central Live Nyc west was asked if Google was trying to show only large brands. Danny Sullivan, Google representative, replied that it was not true. He noted that many independent sites do great work but have no proper rating and Google is working on it.

Sullivan explained that independent sites and their topics vary greatly, which complicates the use of a single algorithmic solution for all. Therefore, Google continues to make gradual changes. 🚀

Sullivan also added that sites with a lot of branded searches can have a good rating, but Google systems are not set up to identify large brands and their rating. 💡

• 📌 Google is actively working on improving the algorithm so that more independent publishers have visibility in search.
• 📌 To be recognized as a brand for site visitors - the quality that high -successful sites have.
• 📌 Differentiation is important. Many high quality sites are not different because they do what everyone else is doing.
• 📌 Recognizing that a web has an element of chance that causes some site visitors to be careful when visiting the site first.
• 📌 One of the most common mistakes I see in publishers is that they can list everything they have done for SEO, but there is little that they have done for their site visitors.