Google holds users on its site longer: new data


The new data analysis indicates that Google leaves users on its site longer. Visitors now make 10 clicks on Google before you go to another web resource.
This data comes from a 13-month study comparing Google Traffic and Chatgpt.
Google still sends the most common traffic to external websites. Google has generated 175.5 million weekends in March compared to 57.6 million Chatgpt.
🚀 Chatgpt is more effective in sending people to other websites. It generates 1.4 visits to an external website on the user, while Google - only 0.6 visits per user.
💡 Google holding is to increase clicks within the platform that corresponds to its expansion strategy. These features provide immediate answers without requiring users to visit other websites.
- 📌 Google increases the number of users' clicks on their site.
- 📌 Chatgpt directs people to other web resources more effectively.
- 📌 Google remains the main source of traffic on the Internet.
- 📌 Google uses a "closed garden" strategy that can affect marketer strategies.
Статтю згенеровано з використанням ШІ на основі зазначеного матеріалу, відредаговано та перевірено автором вручну для точності та корисності.
https://www.searchenginejournal.com/googles-walled-garden-users-make-10-clicks-before-leaving/546049/