Google updates its search guidelines: focus on deception

Google has updated its section 4.5.3 for the quality of search, making it more clear and detailed. The initiative is aimed at making quality appraisers more capable of identifying different types of deception.

🚀 The new version is focused on "deceitful purposes", "cheating information about the website" and "deceit design".

💡 Google also emphasizes the deceit content of EEAT (expertise, experience, authority, reliability), which includes false information about business, invented authors' profiles or artificially created persons.

• 📌 Extended definition of deceit target
• 📌 Focus on deceitful EEAT content
• 📌 Decoving design and practice IR