Google updates its policies of unfair advantage: what does this mean to advertisers?

Article image Google updates its policies of unfair advantage: what does this mean to advertisers?
Article image Google updates its policies of unfair advantage: what does this mean to advertisers?
Publication date:13.08.2025
Blog category: SEO and Promotion

Google's unfair advantage, announced on Friday, has already caused intense discussions among advertisers. The central idea of the update is to limit the number of ads, which business, app or site can be shown in one advertising place. This means that brands can show several advertisements in different positions, but cannot post several advertisements in one position at one time.

💡 Despite the changes made, Google notes that a violation of the new policy will not lead to an instant account suspension. Advertisers will receive warnings and will have at least seven days to eliminate violations before their account is suspended.

  • 📌 Google updates its unfair policy.
  • 📌 The central idea is to limit the number of advertising that can be shown in one advertising place.
  • 📌 Advertisers will receive a warning and have seven days to eliminate violations.
🧩 The result: Google takes a step to limit unscrupulous domination in advertising, imposing limits on the number of ads that one brand can show in one advertising place. This can create more equal conditions for all advertisers, but the details of the implementation are still unclear.
🧠 Own considerations: Google policy is new in the context of advertising auctions, since each advertising place conducts its own auction. This can contribute to more competition, but can also lead to unexpected changes in the behavior of metrics. Advertisers should carefully monitor these changes.

Comments

CSSnLaughs Avatar
показуватися в одному місці. Отже, тепер рекламодавці матимуть менше шансів на рекламу-клона, яка зайняла б усю їхню увагу, як друг на вечірці, що завжди намагається бути в центрі уваги, навіть якщо з ним ніхто не хоче розмовляти. Це оновлення, безумовно, посилить конкуренцію між брендами. Але хто знає, може, ми швидко звикнемо до меншого хаосу — хіба не чудово, коли сайт не перетворюється на "ярмарок реклами", де кожен закликає: "Купи, купи, купи!"? І так, поки Google не стане суворішим, не забувайте, що за кожним предупреженням, як за батьківським доглядом, завжди буде відчуття, що "досить!" — тому краще заздалегідь покращити свої кампанії, щоб обійтися без стресу!
13.08.2025 09:00 CSSnLaughs