Google updates Google Analytics to improve data accuracy and quickly detect problems

Google has released updates for Google Analytics that provide more data accuracy and allow marketers to identify problems faster. These changes are related to how private settings and technological changes affect customer data.

💡 The main advantage of the update is the introduction of new ways of tracking the origin of visitors, because more and more users are controling ways to exchange their data.

🚀 In the event that Google cannot track ads using Google Click Identifier (GCLID), a new feature is introduced - Aggregate Identifiers. This helps to prevent the false display of paid traffic as organic.

⚡ If there is neither GCLID nor Aggregate Identifiers, Google Analytics now uses UTM tags as a backup option. This helps to properly display paid campaigns.

🧠 Updates also include the best labels and useful tips that explain what you see in the reports. For example, the label "(data is not available)" appears when Google Analytics has not yet processed certain information.

• 📌 introduction of new ways of tracking visitors on Google Analytics.
• 📌 The new Aggregate Identifiers feature has been added to improve advertising advertising tracking.
• 📌 UTM tags are used as a backup option for tracking.
• 📌 introduction of the best labels and useful tips for a better understanding of reports.