Google updates algorithms: Impact and Prospects for SEO

Article image Google updates algorithms: Impact and Prospects for SEO
Article image Google updates algorithms: Impact and Prospects for SEO
Publication date:11.09.2025
Blog category: SEO and Promotion

The latest Google algorithmic updates have caused mixed reviews from SEO specialists and site owners. For many, they were unexpected, but did not affect SERP as expected. It was a surprise, especially given the scale of the previous Google updates.

I have been engaged in SEO for 25 years and witnessed many updates. Some of them were large, others were only minor changes. The first of the great updates was Google Florida Update 2003.

🚀 Examples of other important updates of recent years include updating the algorithm of Penguin, Medic Update and Core Algorithm Update in March 2024. There were also systematic updates in 2023, which had great damage and large -scale impact.

  • 📌 It is important to recall that every Google algorithm update has its unique purpose and impact. Some of them are designed to combat spam, others to improve the quality of search results.
- How do you determine whether the update was large? - Does Google always announce its updates? - Is it possible to restore your rating after the negative impact of the update? - How can you prepare for future Google updates?
🧩 Bottom: There are many ways that Google algorithms can influence your site, but it is important to remember that Google is always trying to improve the quality of its search results. Although some updates can lead to traffic loss, they can also create opportunities to improve SEO and increase the visibility of your site.
🧠 Own considerations: Google algorithms can be called for SEO, but they can also be an opportunity. If we understand that Google is trying to achieve with these updates, we can better adapt our SEO strategies so they are appropriate. For example, if the update is aimed at combating spam, we can focus on creating quality content and building natural references.