Google ADS makes changes that increase the visibility of ads

Google Ads has made changes in the way of advertising on the search page. High -performance advertising, which was previously available only for upper positions, can now appear at the bottom of the page. This gives advertisers the opportunity to appear more than once on one page of results: once on the top and again below, if advertising meets the standards of Google relevance.

🚀 Google recently followed the rule that only one advertiser could be shown on the search page. This restriction has been updated. With this change, if your advertisement is strong enough to claim the top of the page, it can also be selected to show at the bottom of the page.

💡 Google notes that during testing, this increased the presence of relevant advertising by 10% and led to an increase in conversions from advertising at the bottom of the page by 14%. In general, users have not just seen more advertising. They also interacted with them more.

• 📌 High -performance advertising can now appear not only from above, but also from the bottom page of the search results.
• 📌 Advertising may appear more than once on one page of results.
• 📌 This change provides more advertising, smarter strategies for rates and more understanding of how Google is related to advertising experience.