Why does indexed pages may not appear in Google search results

In his video, Martin Splitt discussed several reasons why indexed content may not be reflected in the search results. He indicated that the reason could be an unusual request or what was not infrequent, or the presence of other pages that Google opinion may be more useful for the user.

Especially if the pages disappear from the index, it means that we thought they could be good, but found that users were not very used in the search results. So we thought, "Yes, well, we gave him a chance, but you know, others cope better here."

📌 Splitt presented the interaction of users as one of the factors in a complex Google ranking system, although not necessarily the main one.

Splitt described Google search process as a process that has several excellent steps: detection, scanning, indexing, maintenance / ranking. According to split, the pages that reach the indexation stage should still compete during the ranking stage to successfully appear in the results.

💡 Splitt advice is that you need to focus on content quality. This means that website owners and content creators must create comprehensive resources that meet specific requests and take into account various factors that can affect the visibility of search, not only user interaction.

• 📌 Content quality is important for the search results.
• 📌 User interaction is one of the factors of Google ranking.
• 📌 Indexed pages should compete for the search.