Automatic Change Dates in the XML card of the site does not improve SEO
Publication date:03.08.2025
Blog category:
SEO and Promotion
Google dealt with the myth of "Freshness signal" through the XML card of the site. John Mueller's answer was clear: setting a current date in the XML site file does not help anyone. This only complicates search engines in identifying really updated pages.
🚀 XML card of the site help search engines understand the structure of your website and determine when the last time the content was updated. Properly used, they help search engines know what pages have new content that requires re -scanning.
- 📌 Changing dates in the XML card of the site does not affect the improvement of SEO.
- 📌 ranking sites that use questionable methods depends on other factors, not on manipulations with dates in the XML card of the site.
- 📌 Creating valuable content is more important than technical shorts.
🧩 Bottom: Although some SEO-tatics may seem useful to improve ranking, automatic updating of dates in the XML card of the site is not one of them. Instead, focus on creating valuable content and apply ethical SEO strategies.
🧠 Own considerations: Creating and maintaining accurate and current site XML cards is an important element of successful SEO strategy. At the same time, it is important to understand that SEO technical aspects, such as site maps, are only part of a broader approach, which should also include the creation of high quality content, optimization for mobile devices, use of keywords and more.
✍️ Автор: Володимир Катюшин, експерт у сфері вебтехнологій.
Статтю згенеровано з використанням ШІ на основі зазначеного матеріалу, відредаговано та перевірено автором вручну для точності та корисності.
Літературні джерела!
https://www.searchenginejournal.com/googles-john-mueller-updating-xml-sitemap-dates-doesnt-help-seo/545547/
